What is Fulfillment By Amazon ?
Fulfillment By Amazon (FBA) is a service provided by Amazon that provides storage, packaging and shipping assistance to sellers. This takes the burden off of sellers and grants them more flexibility in their selling practices. The program allows sellers to ship their merchandise to an Amazon fulfillment center, where items are stored in warehouses until they are sold. When an order is placed, Amazon employees physically prepare, package, and ship the product.
This is a quality guarantee that most buyers will appreciate, making them more prone to patronize a seller because of it. Having the Amazon name associated with their products will help sellers gain the trust of consumers, who expect excellent customer service and rapid delivery with FBA.
Because Amazon has a relationship with the shipping companies, sellers using this service will be able to pay less in shipping than if the items were being delivered from an individual’s account.
All FBA orders are processed in exactly the same way Amazon handles its own merchandise. This means that when someone purchases an item, Amazon picks the item from their inventory, packs the item, and ships it to the buyer.
- Help potential sellers register and set up account with Amazon so they can start listing and sell their products.
- Handle shipping from seller’s warehouse or suppliers to Amazon warehouse for distribution.